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  Peter Ampe From cold case to gold case

  how to craft engaging case films

  how to translate an idea into a compelling case study film. The author Peter Ampe combines fifteen years of jury experience with sharp analyses of award-winning cases. This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless - from case to story. This step by step guide provides an essential tool for...

  Non-fictie

  Engels | 118 pagina's (ePub2, 3,5 MB) | Borgerhoff & Lamberigts, Ghent | 2020

  E-book

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  Nele Pieters | Stephanie Duval You do you

  A fresh new voice in inspiration for business professionals, You do You takes competitive strategy into the 21st century. Combining insights from cognitive psychology and recent sociological transformations, the writers create a compelling case for a counter-intuitive approach: turning your focus inward to become a better brand for your consumer. In irresistibly persuasive language, Nele Pieters and Stephanie Duval build on the foundation of competitive strategy developed in recent decades, and they...

  Engels | 164 pagina's (ePub2, 0,7 MB) | Pelckmans uitgevers, Kalmthout | 2020

  E-book

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  Jo Caudron The World is Round

  An optimistic master plan for the transformation of business and society

  For over twenty years sectors have been changing in the wake of digital disruption. Today banks, retailers, the media, taxi firms and so many other organisations are feeling the power of digitisation and the challenges it brings. All sectors find themselves in their particular perfect storm, in which digital forces compel them to adopt a new position. But what if that's just the beginning? What if seeking a futureoriented transformation plan solely in relation to your industry proves insufficient?...

  Engels | 280 pagina's (ePub2, 18 MB) | Pelckmans uitgevers, Kalmthout | 2020

  E-book

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